B/SIDE

B/SIDE

Marketing

Marketing

Scottish landmarks in rainbow line art

SERVICES

SERVICES

ABOUT

ABOUT

LET’S TALK

LET’S TALK

keep bringing
the tunes.

We'll get them in front of the right people

We'll get them in front of the right people

GET HEARD NOW

Music photograph supplied by B/SIDE Marketing

01 / ABOUT

I'm your marketing partner as an independent musician struggling to "make it." With over five years of digital marketing experience and over twenty years of musical experience, I understand how frustrating it can be when talented independent artists like you are left behind.

01 / ABOUT

I'm your marketing partner as an independent musician struggling to "make it." With over five years of digital marketing experience and over twenty years of musical experience, I understand how frustrating it can be when talented independent artists like you are left behind.

02 / THE MISSION

I believe that being an independent artist shouldn’t mean you’re locked out of accessing the industry-level marketing expertise available to established musicians and bands. That’s why I help you to access the exact same strategies, tools and techniques used by more established artists, supporting your to get get recognised for doing what you love.

02 / THE MISSION

I believe that being an independent artist shouldn’t mean you’re locked out of accessing the industry-level marketing expertise available to established musicians and bands. That’s why I help you to access the exact same strategies, tools and techniques used by more established artists, supporting your to get get recognised for doing what you love.

03 / FOR WHO?

I only work with emerging talent in Scotland, meaning I can dedicate all my time to helping you to expand your reach and grow your audience.

03 / FOR WHO?

I only work with emerging talent in Scotland, meaning I can dedicate all my time to helping you to expand your reach and grow your audience.

Live music photograph supplied by B/SIDE Marketing

02 / THE 90-DAY CAMPAIGN

A collaborative 90-day campaign designed to convert your audience into fans.

I know things are tight for independent artists right now. That's why B/SIDE works on a 90-day commitment.

It's enough time to develop and deliver a proper marketing campaign, test what works, and measure its impact, while helping you keep costs under control.

Of course, I'd love to keep working with you beyond those first three months. But there's no pressure to commit to anything longer.

No pressure. Guaranteed.

PHASE 1 / STRATEGISE

At first, I’ll deep dive into your platforms and socials, undertaking an artist and brand audit, a social media and music platform audit and competitor and market research. I will work with you to develop campaign objectives to build a bespoke 90-day campaign strategy, including a release, content and overall campaign calendar, whilst also identifying appropriate PR and media opportunities

PHASE 1 / STRATEGISE

At first, I’ll deep dive into your platforms and socials, undertaking an artist and brand audit, a social media and music platform audit and competitor and market research. I will work with you to develop campaign objectives to build a bespoke 90-day campaign strategy, including a release, content and overall campaign calendar, whilst also identifying appropriate PR and media opportunities

PHASE 2 / CONTENT & CAMPAIGN DEVELOPMENT

At this stage, I’ll get straight to work creating engaging content that tells your story, drives action and leaves your audience wanting more. By crafting targeted PR campaigns I will get your music in front of the right people like journalists and radio producers. I’ll also use the latest tools, and insights from Google to respond to algorithm changes, optimising your content for social media, SEO and AIO.

PHASE 2 / CONTENT & CAMPAIGN DEVELOPMENT

At this stage, I’ll get straight to work creating engaging content that tells your story, drives action and leaves your audience wanting more. By crafting targeted PR campaigns I will get your music in front of the right people like journalists and radio producers. I’ll also use the latest tools, and insights from Google to respond to algorithm changes, optimising your content for social media, SEO and AIO.

PHASE 3 / EVALUATION & REVIEW

Throughout the 90 days, I’ll monitor and evaluate campaign performance, adjust activity based on what’s working, while pursuing emerging opportunities. By providing you with a comprehensive performance report and recommendations for next steps, you will get a clear picture of what the campaign has achieved and where to go next.

PHASE 3 / EVALUATION & REVIEW

Throughout the 90 days, I’ll monitor and evaluate campaign performance, adjust activity based on what’s working, while pursuing emerging opportunities. By providing you with a comprehensive performance report and recommendations for next steps, you will get a clear picture of what the campaign has achieved and where to go next.

Close-up of a vinyl record playing on a turntable
Close-up of a vinyl record playing on a turntable

03 / SERVING SCOTLAND'S INDEPENDENT ARTISTS.

THE OTHER SIDE OF THE record.

Believe it or not, before launching B/SIDE, I planned to pursue a career in Clinical Psychology. Turns out, life had other plans! The B-side was never the obvious choice. And neither, apparently, was B/SIDE Marketing.

But that's kind of the point.

The B-side has always been where you'd find something a little different. Something unexpected. Something worth discovering. And that's the spirit behind B/SIDE Marketing.

I want to back independent and emerging musicians by giving them access to the kind of marketing their music deserves, without the major-label price tag. Because great music shouldn't need a major label behind it to find its audience.

I'm here to help you build your presence, tell your story, and get your music heard.

And I'll be B/SIDE you every step of the way.

(See what I did there?!)

Live music photograph supplied by B/SIDE Marketing
Live music photograph supplied by B/SIDE Marketing

04 / YOUR NEXT CHAPTER

Ready to Get Your Tunes Heard?

If you think B/SIDE could be the right fit for you, please do get in touch.

Tell us a little about yourself, your music and where you want to go next.

Strategy / Content / PR / Artist Management